Much Better Understanding of Customers and Audiences

Sales data analysis has significantly improved, as has the understanding of customer habits. Management now knows which brands are purchased more, which clothing categories sell faster, and which marketing campaigns have had the greatest impact on demand and sales.

Analysis and Visual Presentation of Key Information

We created visual dashboards that display the most important metrics and KPIs for the online store.

Real-Time Sales

With PowerBI, the team at Contour.bg can track their sales in real time, allowing for timely responses and the provision of the best offers to consumers, which could lead to an increase in sales.

Key Analyses

Key analyses such as CLV (Customer Lifetime Value), RFM (Recency, Frequency, and Monetary value), Cohort Analysis, interactive decomposition tree visualizations, and the use of artificial intelligence in data processing and interpretation have contributed to a significant increase in sales and improved Contour.bg’s performance in online retail.

Plans and Forecasts

The online store can use information from previous periods or sample data to better plan future campaigns.